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Danich — �� 27, 2006 22:01

��: Danich

��: �� 27, 2006 22:01

Lexus�s pre-eminent position among prestige brands in the UK has been reinforced with the 2006 Motor Trader Car Franchise of the Year Award.The award, sponsored by Mondial, is presented to the car maker or importer which has excelled in terms of producing new models, successfully marketing them and building close relationships with its dealer network. These factors make the brand a must-have franchise for dealers. In bestowing the award on Lexus, the judges took into account the marque�s impressive market performance, with increased sales volume every year since 2002, and a five per cent increase in year-on-year sales achieved in 2005.

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