http://club-lexus.ru/forum/index.php Êëóá Lexus russian (c) Copyright 2026 by ÊËÓÁ ËÅÊÑÓÑ ÐÎÑÑÈß admin@club-lexus.ru admin@club-lexus.ru Ñð Ìàé 27, 2026 02:31 Ñð Ìàé 27, 2026 02:31 http://backend.userland.com/rss phpBB2 RSS Syndication Mod by Lucas 1 rss.gif http://club-lexus.ru/forum/ Êëóá Lexus http://club-lexus.ru/forum/viewtopic.php?p=643874#643874 <br /> Àâòîð: <a href='http://club-lexus.ru/forum/profile.php?mode=viewprofile&u=478'>sergiotti</a><br /><br /> Äîáàâëåíî: ×ò Ñåí 18, 2008 01:31<br /><br /> <br /><br /> </span><blockquote class="quote"> <address>stef1997 ïèñàë(à):</address> <span class="quote"> LUXURY </span></blockquote><span class="postbody">âûøå òîêà ãîðû!!!!!!!1 http://club-lexus.ru/forum/viewtopic.php?p=643874#643874 sergiotti ×ò Ñåí 18, 2008 01:31 http://club-lexus.ru/forum/viewtopic.php?p=643874#643874 http://club-lexus.ru/forum/viewtopic.php?p=642546#642546 <br /> Àâòîð: <a href='http://club-lexus.ru/forum/profile.php?mode=viewprofile&u=12729'>stef1997</a><br /><br /> Äîáàâëåíî: Ñð Ñåí 17, 2008 11:11<br /><br /> <br /><br /> Åñëè ÷òî, LUXURY ïåðåâîäèòñÿ êàê "ðîñêîøü" http://club-lexus.ru/forum/viewtopic.php?p=642546#642546 stef1997 Ñð Ñåí 17, 2008 11:11 http://club-lexus.ru/forum/viewtopic.php?p=642546#642546 http://club-lexus.ru/forum/viewtopic.php?p=395719#395719 <br /> Àâòîð: <a href='http://club-lexus.ru/forum/profile.php?mode=viewprofile&u=2236'>RX-ñîâîä</a><br /><br /> Äîáàâëåíî: Ïí Ôåâ 25, 2008 23:44<br /><br /> <br /><br /> Õîòåëîñü-áû çàìåòèòü, ïî÷åìó Âðèäæñòîóí åñëè ñ çàâîäà èäóò Äàíëîï. 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Ïí Ìàé 14, 2007 15:11 http://club-lexus.ru/forum/viewtopic.php?p=136725#136725 http://club-lexus.ru/forum/viewtopic.php?p=136710#136710 <br /> Àâòîð: <a href='http://club-lexus.ru/forum/profile.php?mode=viewprofile&u=536'>AlexDek</a><br /><br /> Äîáàâëåíî: Ïí Ìàé 14, 2007 15:02<br /><br /> <br /><br /> </span><blockquote class="quote"> <address>M.A.N. ïèñàë(à):</address> <span class="quote">ïðîåêò ýìáëåìû ôèíàëà Hunter/Korobkin's áûë îòîáðàí Êîðïîðàöèåé Äâèãàòåëÿ Òîéîòû â ßïîíèè, ÷òîáû ïðåäñòàâèòü Lexus.</span></blockquote><span class="postbody">Ïðàâäà ïåðåâîäèòü íàäî ÷óòü-÷óòü èíà÷å:<br /> "ôèíàëüíûé äèçàéí ëîãîòèïà áûë îòîáðàí êîìïàíèåé Òîéîòà äëÿ ïðåäñòàâëåíèÿ áðåíäà "Ëåêñóñ". "<br /> <br /> <br /> Âîò ýòî è åñòü - èçâåñòíûé íàì ëîãîòèï áûë ðàçðàáîòàí óêàçàííîé êîìàíäîé. http://club-lexus.ru/forum/viewtopic.php?p=136710#136710 AlexDek Ïí Ìàé 14, 2007 15:02 http://club-lexus.ru/forum/viewtopic.php?p=136710#136710 http://club-lexus.ru/forum/viewtopic.php?p=136705#136705 <br /> Àâòîð: <a href='http://club-lexus.ru/forum/profile.php?mode=viewprofile&u=1977'>M.A.N.</a><br /><br /> Äîáàâëåíî: Ïí Ìàé 14, 2007 14:56<br /><br /> <br /><br /> Ñ 1986 äî 1989, òâîð÷åñêàÿ êîìàíäà êîìïàíèè ïîìîãàëà âî ìíîãèõ àñïåêòàõ çàïóñêà íîâîãî ðîñêîøíîãî ðàçäåëåíèÿ Òîéîòû, Lexus. Íàèáîëåå îñîáåííî, ïðîåêò ýìáëåìû ôèíàëà Hunter/Korobkin's áûë îòîáðàí Êîðïîðàöèåé Äâèãàòåëÿ Òîéîòû â ßïîíèè, ÷òîáû ïðåäñòàâèòü Lexus. (Hunter/Korobkin, Inc, èçìåíåííûé åãî íàçâàíèå ê Hunter Communications, Inc, â 1992).<br /> Íèôèãà ïðàâäà íå ïîíÿë, íî âñ¸ ðàâíî áîëüøîå ñïàñèáî <img src="https://st.club-lexus.ru/smiles/icon_biggrin.gif" alt="Very Happy" border="0" /> http://club-lexus.ru/forum/viewtopic.php?p=136705#136705 M.A.N. Ïí Ìàé 14, 2007 14:56 http://club-lexus.ru/forum/viewtopic.php?p=136705#136705 http://club-lexus.ru/forum/viewtopic.php?p=136694#136694 <br /> Àâòîð: <a href='http://club-lexus.ru/forum/profile.php?mode=viewprofile&u=536'>AlexDek</a><br /><br /> Äîáàâëåíî: Ïí Ìàé 14, 2007 14:45<br /><br /> <br /><br /> Ïåðâîèñòî÷íèêè ãîâîðÿò ÷òî: <br /> <img src="https://st.club-lexus.ru/smiles/icon_biggrin.gif" alt="Very Happy" border="0" /> <img src="https://st.club-lexus.ru/smiles/icon_biggrin.gif" alt="Very Happy" border="0" /> <img src="https://st.club-lexus.ru/smiles/icon_biggrin.gif" alt="Very Happy" border="0" /> <br /> <br /> <span style="font-style: italic">"In 1986, Toyota’s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury brand.<br /> Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner (possibly due to the association with the Alexis Carrington character on the popular 1980s primetime drama Dynasty) and later morphed to Lexus, the name has been attributed to the combination of the words "luxury" and "elegance." <br /> According to Toyota, the name has no specific meaning and is just meant to be pleasing and easy to remember. However, some say Toyota took the name from "Luxury EXports to the United States." "</span><br /> <br /> È â ìîåì "àâòîðèçîâàííîì" ïåðåâîäå :<br /> <br /> <br />  1986 ãîäó íàíÿòîå Òîéîòîé ðåêëàìíîå àãåíòñòâî “Saatchi & Saatchi” îáðàçîâàëî ñïåöèàëüíîå ïîäðàçäåëåíèå «Êîìàíäà Îäèí» (èëè Êîìàíäà Ðàç <img src="https://st.club-lexus.ru/smiles/icon_wink.gif" alt="Wink" border="0" /> ) äëÿ îðãàíèçàöèè ìàðêåòèíãà íîâîãî áðåíäà êëàññà ëþêñ. Èìèäæåâàÿ êîíñàëòèíãîâàÿ êîìïàíèÿ Lippincott & Margulies” , áûëà íàíÿòà äëÿ ðàçðàáîòêè ñïèñêà èç 219 âîçìîæíûõ èìåí áðåíäà. <br /> Èìåíà Vectre, Verone, Chaparel, Calibre è Alexis áûëè âûáðàíû, êàê òîï-êàíäèäàòû.<br /> Îäíàêî Alexis ñòàë ëèäåðîì ïî ïðè÷èíå àññîöèàöèè ñ ñåðèàëîì î÷åíü âûñîêîé ïîïóëÿðíîñòè «Dynasty» (Äèíàñòèÿ) òàê êàê èìÿ îäíîãî èç ãåðîåâ áûëî Alexis Carrington.<br /> È ïîçæå ýòî íàçâàíèå (Alexis) ìîäèôèöèðîâàëîñü â Lexus, êàê èìÿ áðåíäà àññîöèèðóþùååñÿ ñî ñëîâàìè "luxury" è "elegance." (ýòè ñëîâà äóìàþ ìîæíî íå ïåðåâîäèòü).<br />  ñîîòâåòñòâèè ñ ïîçèöèåé êîìïàíèè Òîéîòà èìÿ ìàðêè Ëåêñóñ íå èìååò îïðåäåëåííîãî çíà÷åíèÿ è áûëî âûáðàíî ïî êðèòåðèÿì ïðèÿòíûõ àññîöèàöèé è ïðîñòîòû çàïîìèíàíèÿ.<br /> <br /> Îäíàêî íåêîòîðûå ("øóòíèêè" - ìîå äîáàâëåíèå) ãîâîðÿò, ÷òî Lexus âûáðàí Òîéîòîé, êàê ñîêðàùåíèå ôðàçû <span style="font-weight: bold">L</span>uxury <span style="font-weight: bold">EX</span>ports to the <span style="font-weight: bold">U</span>nited <span style="font-weight: bold">S</span>tates."<br /> <br /> Âîò òàêàÿ ýòèìîëîãèÿ.... <img src="https://st.club-lexus.ru/smiles/icon_eek.gif" alt="Shocked" border="0" /> <img src="https://st.club-lexus.ru/smiles/icon_biggrin.gif" alt="Very Happy" border="0" /> <img src="https://st.club-lexus.ru/smiles/icon_wink.gif" alt="Wink" border="0" /> <br /> <br /> <br /> À êîìó èíòåðåñíî, êàê âîçíèê ëîãîòèï : <br /> <noindex><a rel="nofollow" href="http://www.huntercommunications.com/HCmain/company/lexus.html" target="_blank" class="postlink">link</a></noindex><br /> <br /> <img src="https://st.club-lexus.ru/smiles/icon_biggrin.gif" alt="Very Happy" border="0" /> <img src="https://st.club-lexus.ru/smiles/icon_biggrin.gif" alt="Very Happy" border="0" /> <img src="https://st.club-lexus.ru/smiles/icon_biggrin.gif" alt="Very Happy" border="0" /> http://club-lexus.ru/forum/viewtopic.php?p=136694#136694 AlexDek Ïí Ìàé 14, 2007 14:45 http://club-lexus.ru/forum/viewtopic.php?p=136694#136694 http://club-lexus.ru/forum/viewtopic.php?p=136693#136693 <br /> Àâòîð: <a href='http://club-lexus.ru/forum/profile.php?mode=viewprofile&u=1977'>M.A.N.</a><br /><br /> Äîáàâëåíî: Ïí Ìàé 14, 2007 14:44<br /><br /> <br /><br /> </span><blockquote class="quote"> <address>sergiotti ïèñàë(à):</address> <span class="quote"></span><blockquote class="quote"> <address>M.A.N. ïèñàë(à):</address> <span class="quote"></span><blockquote class="quote"> <address>sergiotti ïèñàë(à):</address> <span class="quote">Ëåêñóñ ïðîèñõîäèò îò ñëîâà ëþêñåðè</span></blockquote><span class="postbody">Ïåðåâåäèòå ïëèç<br /> <img src="https://st.club-lexus.ru/smiles/icon_cool.gif" alt="Cool" border="0" /></span></blockquote><span class="postbody">ïåðâîå íàçâàíèå ïðîèçîøëî îò ñëîâà LUXERY CARS ,òî åñòü ëþêcñâàÿ òà÷êà,ïîìåíÿëè íåñêîëüêî áóêâ ,è ïðîèçîøëî ÷óäî- ïîä íàçâàíèåì <br /> LEXUS. <img src="https://st.club-lexus.ru/smiles/icon_biggrin.gif" alt="Very Happy" border="0" /></span></blockquote><span class="postbody">Òî åñòü ...........íàáîð áóêâ ñîçâó÷íûé ñî ñëîâîì ËÞÊÑ ? <img src="https://st.club-lexus.ru/smiles/icon_eek.gif" alt="Shocked" border="0" /> <br /> Íå õèòðî îäíàêî <img src="https://st.club-lexus.ru/smiles/icon_wink.gif" alt="Wink" border="0" /> http://club-lexus.ru/forum/viewtopic.php?p=136693#136693 M.A.N. Ïí Ìàé 14, 2007 14:44 http://club-lexus.ru/forum/viewtopic.php?p=136693#136693 http://club-lexus.ru/forum/viewtopic.php?p=136668#136668 <br /> Àâòîð: <a href='http://club-lexus.ru/forum/profile.php?mode=viewprofile&u=478'>sergiotti</a><br /><br /> Äîáàâëåíî: Ïí Ìàé 14, 2007 14:18<br /><br /> <br /><br /> </span><blockquote class="quote"> <address>M.A.N. ïèñàë(à):</address> <span class="quote"></span><blockquote class="quote"> <address>sergiotti ïèñàë(à):</address> <span class="quote">Ëåêñóñ ïðîèñõîäèò îò ñëîâà ëþêñåðè</span></blockquote><span class="postbody">Ïåðåâåäèòå ïëèç<br /> <img src="https://st.club-lexus.ru/smiles/icon_cool.gif" alt="Cool" border="0" /></span></blockquote><span class="postbody">ïåðâîå íàçâàíèå ïðîèçîøëî îò ñëîâà LUXERY CARS ,òî åñòü ëþêcñâàÿ òà÷êà,ïîìåíÿëè íåñêîëüêî áóêâ ,è ïðîèçîøëî ÷óäî- ïîä íàçâàíèåì <br /> LEXUS. <img src="https://st.club-lexus.ru/smiles/icon_biggrin.gif" alt="Very Happy" border="0" /> http://club-lexus.ru/forum/viewtopic.php?p=136668#136668 sergiotti Ïí Ìàé 14, 2007 14:18 http://club-lexus.ru/forum/viewtopic.php?p=136668#136668 http://club-lexus.ru/forum/viewtopic.php?p=136589#136589 <br /> Àâòîð: <a href='http://club-lexus.ru/forum/profile.php?mode=viewprofile&u=1977'>M.A.N.</a><br /><br /> Äîáàâëåíî: Ïí Ìàé 14, 2007 12:16<br /><br /> <br /><br /> </span><blockquote class="quote"> <address>sergiotti ïèñàë(à):</address> <span class="quote">Ëåêñóñ ïðîèñõîäèò îò ñëîâà ëþêñåðè</span></blockquote><span class="postbody">Ïåðåâåäèòå ïëèç<br /> <img src="https://st.club-lexus.ru/smiles/icon_cool.gif" alt="Cool" border="0" /> http://club-lexus.ru/forum/viewtopic.php?p=136589#136589 M.A.N. 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